N° 01 — Home

Performance marketing,
authored.

The Dope Story is an independent studio building the creative, the media, and the measurement that takes a direct-to-consumer brand from working to winning. A small studio for founders who care about the work.

Sheridan, Wyoming · United States Operating since 2020
Currently accepting two clients
Meta AdvertisingDirect-Response CreativeSubscription StrategyConversion Rate OptimizationBrand ArchitectureAnalytics & AttributionMeta AdvertisingDirect-Response CreativeSubscription StrategyConversion Rate OptimizationBrand ArchitectureAnalytics & Attribution
N° 02 — Position

A studio,
not an agency.

We work with a deliberately small roster of e-commerce founders. The work is hands-on. The team is senior. The accountability sits with the people doing it. We treat your P&L like our own — because the way we get paid is by you growing.

10×
Revenue scale on lead account, 36 months
3×
Year-over-year growth, 2022—2024
4.2×
Average blended ROAS across active engagements
2
Active client slots — capacity intentionally limited
N° 03 — Practice

What we do, and how it fits together.

Six disciplines, run by a single point of accountability. Our clients don't get handed off between departments. They get one studio working the whole funnel — media, creative, measurement, and the connective tissue between them.

01 / SIX

Meta Advertising

Account architecture, campaign structure, audience strategy, and the daily craft of buying media on Facebook and Instagram. Built around incrementality, not last-click.

02 / SIX

Direct-Response Creative

Concepts, scripts, and production direction for ads that actually sell. Static, video, UGC, and creator-led — paired with a testing framework that compounds learning month over month.

03 / SIX

Subscription & Retention

For brands where lifetime value is the real game: subscription model design, post-purchase flows, churn diagnostics, and the offer architecture that makes recurring revenue stick.

04 / SIX

Conversion Rate Optimization

Landing pages, product pages, and full funnel diagnostics. We rebuild the experience your traffic lands on — because cheap clicks don't matter if the page leaks.

05 / SIX

Analytics & Attribution

Custom dashboards, server-side tracking, and the attribution model that lets you scale without flying blind in the post-iOS-14 era. Triple-Whale-grade clarity, without the SaaS fee.

06 / SIX

Growth Advisory

For founders who don't need a full engagement, a structured advisory practice. Quarterly planning, hiring counsel, channel diversification, and the calls before the big decisions.

N° 04 — Selected Work

The receipts.

A handful of engagements that illustrate how we work. Client identities are protected under standing confidentiality terms; the numbers below are real, audited, and stand-up-able. Founder-to-founder references are available on request once an engagement is on the table.

01

Confidential, DTC Skincare

Subscription · 2022—Present

A clinical skincare brand built around a proprietary delivery system. We took the engagement when the brand was sub-seven-figures and stuck against a real growth ceiling. Over thirty-six months we rebuilt the Meta account, authored the creative system that now compounds across quarters, and designed the subscription offer that anchors retention.

10×Revenue scale, 36 months
$8.8MAnnual run-rate
3.9×Blended MER, sustained
02

Confidential, Clinical DTC

Photoprotection · 2023—Present

A clinical photoprotection brand selling into a category where the marketing usually underestimates the customer. We built the performance creative function and the conversion rate optimization program from a near-zero baseline — primary product page rebuilt, landing page suite authored, in-house team aligned to a single defensible growth metric.

+62%CVR uplift, primary PDP
−34%Blended CAC, 90 days
03

Confidential, Premium Hardware

Design-Led DTC · Project Engagement

Performance creative and Meta strategy for a design-led hardware brand operating across a long consideration window. We rebuilt the testing framework around a single-product funnel and an attribution window that respected how customers actually buy this kind of product — research-heavy, weeks long, almost never first-click.

04

Confidential, DTC Wellness

90-Day Engagement · 2024

A wellness brand with the classic mid-stage problem: the account was working, but it had stopped scaling. We delivered a 90-day diagnostic and rebuild — full account audit, measurement reset, creative reboot — and a documented account architecture the founders could continue operating without us.

N° 05 — Engage

If the work matters to you, the work matters to us. Let’s talk.

We onboard a maximum of six new engagements per year. If your brand is doing $50k+ per month and you want to scale without losing the plot, send a note. We answer every email personally, usually within a working day.

Start a conversation →